Name of the business :
-The name I picked for our business is “Imperfec”.
Why Imperfec?
Imperfec Because everything in this world is based on perfection, we as humans we seek perfection in everything we do, everything we create, and everything we see, we seek perfection in the way we live our lives and the way we choose to we show ourselves to the world.
I would have gone for perfect, but the truth is, there is nothing perfect in the world, there is only the imperfect details that accumulate and make the perfection we see and we tend to base our lives on.
Let’s for example imagine the woods, if you look closely you will only find scratch, broken trees, and a beautiful mess…, but when you see the whole picture you will find that the woods are the perfection of god in his creation. The woods are perfect not because it is created in perfect order, but because of the way it is. It is perfect because it is imperfect.
I would go even further and bring you some things or some people that are familiar to further discuss the subject.
I would have gone for perfect, but the truth is, there is nothing perfect in the world, there is only the imperfect details that accumulate and make the perfection we see and we tend to base our lives on.
Let’s for example imagine the woods, if you look closely you will only find scratch, broken trees, and a beautiful mess…, but when you see the whole picture you will find that the woods are the perfection of god in his creation. The woods are perfect not because it is created in perfect order, but because of the way it is. It is perfect because it is imperfect.
I would go even further and bring you some things or some people that are familiar to further discuss the subject.
From everything you read above, I came up with the idea of creating a brand that represents this. That represents everyone of us, the hard time, the scars, the stretch marks, the way we are. It represents the perfect Imperfection!!
Can you notice that word Imperfect is actually means I’m perfect? That makes it the perfect word for you, for us, for our business.
Because every individual and every soul is just perfect.
Why Imperfec is messing a “C” :
Because it is imperfect and that makes it beautiful the way it is!
Hope you like what you read here, and I hope you can see what I tend to create.
Because every individual and every soul is just perfect.
Why Imperfec is messing a “C” :
Because it is imperfect and that makes it beautiful the way it is!
Hope you like what you read here, and I hope you can see what I tend to create.
